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Fewer than one in five marketers are very confident in their ability to integrate data for insights   Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. Now...

October 2018

The fastest way to understand your brand   The Kantar TNS Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium. We provide the market with...

October 2018

How much choice is too much? The innovation paradox. The innovation paradoxOne of the most common mistakes made by marketers is only focusing on product innovation. Succeeding with innovation means offering consumers more choice, but how do...

September 2018

Leaps of faith: inspiring trust in disruptive times The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user...

August 2018

Why brands must think 'women first' when developing voice applications   Voice could well be the technology to bridge the gender digital divide and help women leapfrog to equality. Voice has the potential to break down many of the barriers...

August 2018

Are your digital ads engaging or intrusive? Digital ad spend continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital...

June 2018

Five ways China is progressing from follower to auto industry leader "If you are unfamiliar with brands such as Lynk & Co and Wey, it won't be for much longer" China’s automotive industry, for so long a follower of the established...

May 2018