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Inspire and accelerate growth through innovation uccessful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people’s...

May 2019

A revolutionary way of testing new product concepts.   Identify the potential of new product concepts purely through observation of consumer behavior Concept Testing 2.0 is an alternative Kantar solution to the conventional concept testing...

April 2019

Centennials are ready to be the next economic powerhouse Failing to connect with the values, beliefs and expectations of Centennials will pose a significant challenge to future brand growth. "Centennials at 21" examines the behaviour and...

April 2019

Spark the magic between brand and customer experience When it comes to customer experience, many companies fail to create the magical moments that will light up your day – those moments that will help a brand stand out from the crowd. If...

April 2019

Insights at the speed of business   Fast, cost effective and robust insight is more important than ever in today's complex, connected and fast changing world - with content and products being developed and launched more quickly than ever...

April 2019

“Brands need to reinvest in owned media and limit dependence on the major social media platforms.” 40% of the world’s population use social media. With some industryreports claiming that consumers on average spend two hours every daysharing...

April 2019

'Transformation', today’s buzz word… But what does it mean for your business? And do you sometimes feel 'Lost in transformation'? We help you to connect the dots and create value We help you to open up to the voice of the consumer We help...

February 2019

Connected Intelligence, AI and Voice will transform media  What will shape the media landscape for brand owners, agencies and media platforms in 2019? Making sense of the transformative media landscape is challenging, and increasingly we’re...

February 2019

How can gender progressive advertising help grow your brand? Gender balanced brands drive far greater brand value.Still, only one in three brands achieve this balance in Belgium   Gender is a sensitive topic - one that society is currently...

February 2019

Innovation for growth Sales alone are not the sole measure of success when a brand launches a new product. To truly understand the value of innovation, we need to understand its category impact—and that means measuring incremental...

January 2019

Evaluate and adapt for a better Return on Investment   We have three questions you should ask yourself Are my touchpoints delivering impact or do they need improvement? >>  Click here to reduce complexity and optimize your paid,...

November 2018

Fewer than one in five marketers are very confident in their ability to integrate data for insights   Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. Now...

October 2018

The fastest way to understand your brand   The Kantar TNS Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium. We provide the market with...

October 2018

How much choice is too much? The innovation paradox. The innovation paradoxOne of the most common mistakes made by marketers is only focusing on product innovation. Succeeding with innovation means offering consumers more choice, but how do...

September 2018

Leaps of faith: inspiring trust in disruptive times The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user...

August 2018

Why brands must think 'women first' when developing voice applications   Voice could well be the technology to bridge the gender digital divide and help women leapfrog to equality. Voice has the potential to break down many of the barriers...

August 2018

Are your digital ads engaging or intrusive? Digital ad spend continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital...

June 2018

Five ways China is progressing from follower to auto industry leader "If you are unfamiliar with brands such as Lynk & Co and Wey, it won't be for much longer" China’s automotive industry, for so long a follower of the established...

May 2018